our story

How do you say it? niCH or nēSH?

We say it doesn't matter as long as you find yours!

We are Chris Gray and DeDe Bennett. We celebrate a friendship of more than 15 years!

Chris, a retired teacher and mom and DeDe, a former psychology teacher/counselor and soccer mom decided to reinvent ourselves in 2018 by opening niche. by Custom Home, a sister store of Custom Home Furniture Galleries. niche. is an exclusive Bramble and Upholstery furniture store complimented by unique home decor, gifts and more. We value being moms, wives, friends and consider ourselves nurturers who like to give gifts. So…what better niche for us than to open a store that is more than a store – it is an experience!

We like beautiful things, re-purposed finds, gifts, quotes, coffee, lavender, sunshine, hugs and sharing life with others. It’s our goal for our new and old friends to come to niche. for a special gift for themselves or others and to leave feeling inspired, energized and nurtured.

Our "small" shop took off into something bigger than we could have ever imagined! Our days consist of navigating new questions and learning how to make the niche. experience even better as we grow. We carry a variety of brands and products in our store, and they are always changing. A number of lines have meaningful purposes and donate to great causes, which makes them extra special for us. In 2022 we expanded our little shop to offer more furniture and decor than ever before to our valued customers! Whether your live local to Wilmington, or are just visiting, we hope will stop by and find your niche at niche.

Chris & DeDe

Take a peak inside our store!